Braun XR Multiplayer

The XR experience showcases the Braun Female Shelf in an immersive, interactive environment for Oculus Quest. Upon starting, a guided introduction demonstrates interface interactions with speech and visual cues, including hovering buttons and controller trigger instructions. A functional table board presents multiple options: AR mode to explore products in the user’s real-world location, 360° mode for a hyper-realistic environment with animated shelf transformations, and Play mode to activate shelf animations. Users first encounter a standard supermarket shelf, which dynamically reorganizes to reveal Braun products across categories — Face & Bikini, Face & Body, and Body (Epilators & Ladyshavers). Each product features interactive boxes and linked advertisement videos. In 360° mode, users are surrounded by large curved screens displaying Braun ads, with an adjustable information screen for product details. An interactive Play option allows users to customize shelf layouts, offering a fully engaging, educational, and brand-focused XR experience.