Zeiss Vision Center
The experience recreates a modern ZEISS store featuring a central circular zone with a curved advertising screen and sculptural iris installation, interactive eyewear shelves with real-time mirror reflections, and contemporary lounge spaces with large exterior views. Users can naturally pick up and examine glasses and navigate the environment through gesture-based teleportation, creating an intuitive and immersive brand experience enhanced by realistic lighting and materials.
Client
Zeiss
DELIVERABLES
⏐Fully interactive VR retail experience optimized for Oculus Quest ⏐Complete 3D architectural environment design with realistic lighting and materials ⏐High-fidelity, true-to-scale 3D eyewear models with real-time interaction ⏐Gesture-based teleportation and hand-tracking interaction system ⏐Integrated animated advertising content across curved and flat display surfaces
Role
⏐To design and develop a fully interactive VR retail environment for ZEISS — recreating the store’s architectural layout, implementing gesture-based navigation and product interaction, creating interactive eyewear shelves with real-time reflections, and delivering a realistic, immersive brand experience enhanced by accurate lighting and materials.
The experience recreates a modern ZEISS store featuring a central circular zone with a curved advertising screen and sculptural iris installation, interactive eyewear shelves with real-time mirror reflections, and contemporary lounge spaces with large exterior views. Users can naturally pick up and examine glasses and navigate the environment through gesture-based teleportation, creating an intuitive and immersive brand experience enhanced by realistic lighting and materials.
Client
Zeiss
DELIVERABLES
⏐Fully interactive VR retail experience optimized for Oculus Quest ⏐Complete 3D architectural environment design with realistic lighting and materials ⏐High-fidelity, true-to-scale 3D eyewear models with real-time interaction ⏐Gesture-based teleportation and hand-tracking interaction system ⏐Integrated animated advertising content across curved and flat display surfaces
Role
⏐To design and develop a fully interactive VR retail environment for ZEISS — recreating the store’s architectural layout, implementing gesture-based navigation and product interaction, creating interactive eyewear shelves with real-time reflections, and delivering a realistic, immersive brand experience enhanced by accurate lighting and materials.